Lineage
I built the brand, then turned it into a system anyone could run
The problem
Lineage needed a brand, and a team with no in-house designer needed to make ads, emails, pages and sales pieces on it every day without waiting on one person to check each one.
The work
Spreads from the Lineage Visual Identity Guide.
The Ledger, the monthly investor newsletter.
Results
- Brand guidelines
- Notion and Claude skills
- Ads, email and social
Brand rules turned into templates that load straight into custom Claude skills, so the brand is repeatable and anyone can use it.
What I did and what it moved
- Designed the Lineage visual identity: logo use, color, type, brand materials and voice.
- Turned the guidelines into definable templates and programmed them into Notion and custom Claude skills, so anyone on the team creates on-brand work without waiting on me.
- Built Claude skills that produce webinar assets and cut social clips.
- Write and design product launch emails and nurture sequences.
- Built The Ledger, the monthly investor newsletter, as its own Claude skill, from research and drafting to the email design and pre-send checklist. Across The Ledger, launch emails and nurture sequences, opens average 43% and clicks average 16.5%.