My Story
As a seasoned marketing leader with extensive B2B and B2C experience, I’ve driven revenue growth and built solid brands for top companies like BASF, JP Morgan, MoMA, and Soul Cycle. I combine deep financial, business, and marketing insights to create data-driven strategies that yield high returns on investment. Skilled in introducing innovative technologies and concepts, I pave the way for organizational growth and cost-saving opportunities that maximize potential.
My expertise spans strategic planning, product marketing, data analysis, and brand development, enabling me to execute successful demand generation and lifecycle campaigns across marketing channels. I am passionate about leading teams and collaborating cross-functionally to achieve business goals.
Achievements at a Glance
Privy
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Improved conversion rate to 54%, forecast to generate $7.6M in annual subscribers
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Launched a new website, growing site traffic from 8K to 93K+ unique monthly visitors while doubling engagement
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Reduced customer churn by 28% and improved NPS from 20 to 77
MG Properties
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Led corporate rebrand and communications strategy, landing in 100+ Tier 1 publications, including Forbes, and multiple Top 50 lists
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Marketing efforts increased YoY investor and customer inquiries by 41%, web traffic by 78%, and LinkedIn engagement by 99%
Fairfield
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Managed $22M budget supporting $1.6B in profit
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Customer journey strategies improved SQL volume by 29% and lead conversions by 17%
Medifast
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Supervised team that relaunched e-commerce website, triggering $9.9M increase in sales
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Saved $10.4M YoY by bringing social media and SEO in-house
The Berman Group
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Led existing client digital adoption initiatives, including website development, app creation, and omni-channel marketing campaigns, transitioning over 80% of clients to ROI-driven tech strategies that increased engagement and scalability