Turning Strategy Into Growth

Marketing and product leadership that turns insight into action—and action into growth.

About

From PLG and SEO to retention and rebrands, I build marketing engines that scale teams, drive revenue, and strengthen brands.

Results that speak for themselves.

28% reduction in churn

21% MoM growth in organic leads

$9.9M increase in online sales

From data to design, these are the capabilities that move the needle.

Increased organic traffic 10x by developing a content engine rooted in user intent and SEO insights.

Repositioned a $2.7B company with a full rebrand that led to 100+ Tier 1 media placements and a 99% jump in engagement.

Drove a 41% conversion rate and $3:$1 ROI by launching a zero-touch funnel across paid and owned channels.

Built and led a high-performing marketing team from the ground up, reducing spend by 58% and scaling impact across departments.